With the aim of reaching and recruiting larger numbers of young people and fostering their intercultural and non-formal learning experiences, Maailmanvaihto – ICYE Finland is working to enhance the visibility of long-term international volunteering through social media. Using a creative approach, ICYE and Finnish volunteers will be recruited, trained and supported with tools and opportunities to narrate their stories, adventures and learning processes in and through volunteering in blogs and posts on social media.
The Maailmanvaihto team will also record volunteer experiences in two videos of one minute each, following the volunteers, month after month, through the course of their service period. The videos will be presented at events that Maailmanvaihto host and participate in, and also on social media, e.g. YouTube and Facebook.